Media Kit
Who reads Snopes, how they engage, the demographic picture, and what a past sponsor actually got from a campaign. Twelve pages.
Readers who treat information the way accountants treat numbers.
The Snopes newsletter reaches an established, skeptical, exacting audience at peak financial decision-making age. Everything below is generated from a single stats record, so these figures and the documents they appear in can never disagree.
1M
Subscribers
56%
Avg Open Rate
19%
Click-to-Open
26.2M
Monthly Impressions
Figures as of September 29, 2026.
Partnership Brief
The engagement math against published industry baselines, placement options, and answers to the questions media buyers ask first.