Media Kit
Who reads Snopes, how they engage, the demographic picture, and what a past sponsor actually got from a campaign. Twelve pages.
Readers who treat information the way accountants treat numbers.
The Snopes newsletter reaches an established, skeptical, exacting audience at peak financial decision-making age. Everything below is generated from a single stats record, so these figures and the documents they appear in can never disagree.
770K
Subscribers
54%
Avg Open Rate
17%
Click-to-Open
20.1M
Monthly Impressions
Figures as of July 8, 2026.
Partnership Brief
The engagement math against published industry baselines, placement options, and answers to the questions media buyers ask first.