Partnership Brief Partnerships · Q3 2026
Companion to the Snopes Media Kit

The value behind
every placement.

Snopes partnership pricing is transparent by design and tied to a single variable — audience size. One simple rate per edition that scales with the Snopes Debunker subscriber list. No slot upcharges, no surprise fees, no opaque CPM packaging. Our engagement metrics — 56.19% open rate, 18.55% click-to-open rate, 0.03% unsubscribe rate — sit firmly in the premium-news tier, but our rate sits below the knowledge tier. This brief shows why that arbitrage exists, and how to use it.

§ 01The Card

Subscriber Tier Per Send
●1.0M – 1.09M subscribers Current — Snopes Debunker stands at 1,009,433 as of September 29, 2026 $10,000
●1.1M+ subscribers +$1,000 per additional 100,000 subscribers, continuing without a ceiling — locked at signing $11,000+
Owner Reviewed · 2026

The list has climbed five tiers since May 2026 — $5,000 then, $10,000 today, and it crossed one million subscribers in September 2026. Because your rate locks at signing, every tier the list crosses during your term is upside you already paid for: the same spend against a larger audience, at a falling effective CPM.

Every sponsorship includes: up to 500,000 bonus Snopes.com impressions per send · month-to-month basis, 30-day exit notice · sponsor-provided creative + 80–120 word copy + single CTA · per-send performance reporting · owner-led editorial review. Custom inventory available on request.

Snopes Newsletter Partnership Brief 01 / 03
Partnership Brief Partnerships · Q3 2026

§ 02Industry Context

Newsletter sponsorships command a $10–$30+ CPM for healthy lists, with premium publishers charging above that range based on audience quality and brand alignment (paved.com, 2024). Snopes' $10,000 per send to 1M subscribers is a $9.91 effective CPM — below the industry baseline floor — paired with engagement that sits in the premium-news tier.

§ 03The Engagement Math

56%
Open Rate
Cross-industry avg 42.5% · 1.32×
GetResponse 2024 · 4.4B emails
19%
Click-to-Open
Publishing avg 14.4% · 1.29×
GetResponse 2024
0.03%
Unsub Rate
Industry avg ~0.10% · 3× better
Despite high-churn subject matter
2.35×
vs Category
Media/publishing avg 23.9% open
Campaign Monitor 2022 · 100B emails
Snopes Newsletter Partnership Brief 02 / 03
Partnership Brief Partnerships · Q3 2026

§ 04Questions Partners Ask Us

How should we compare your rate to other newsletters we sponsor?
Compare on cost-per-engaged-reader, not raw CPM. Our $10,000 per send to a 1M-subscriber list is a $9.91 effective CPM — below paved.com's $10–$30 industry baseline range for healthy newsletters. But our engagement sits at 56.19% open, 18.55% click-to-open, 0.03% unsubscribe — 1.32× the cross-industry average open rate (GetResponse, 4.4B emails) and 2.4× the media/publishing category average (Campaign Monitor, 100B emails). Below-market CPM × above-market engagement is the arbitrage you're buying.
What does $10,000 actually deliver in practice?
One send reaches 1,009,000 subscribers, yields ~567K opens at our 56% open rate, and drives ~105K click-throughs at our 19% click-to-open rate — before accounting for the brand-halo value of appearing inside a Snopes editorial environment, plus up to 500K bonus Snopes.com impressions served to your post-click traffic.
How does the rate scale as the list grows?
Cleanly — $1,000 per additional 100,000 subscribers. 1.0M → $10,000. 1.1M → $11,000. And so on. Your rate locks at signing. A multi-month commit holds the tier you signed at for the full term, even as the list crosses into higher tiers — so every subscriber added during your term genuinely reduces your effective CPM rather than being priced back to you.
What's included in every sponsorship?
Top-of-newsletter or mid-newsletter placement, sponsor-provided creative + 80–120 word copy + single CTA, up to 500,000 bonus Snopes.com impressions per send (served only to readers who clicked from your placement), per-send performance reporting (opens, clicks, conversions where trackable), and personal pre-send approval by Chris Richmond, Snopes Owner & CEO. Editorial independence is preserved by contract — your sponsorship cannot influence Snopes' fact-checking authority, and Snopes' fact-checking authority cannot be sold.

§ 05Ways to Structure a Partnership

Entry paths

  • Single send — $10,000 at the current tier. Good for testing fit before commit.
  • Monthly sponsorship — $10,000 per send recurring (1 to 2 sends per calendar month). 1440 signed the first locked recurring partnership in April 2026, at the $5,000 tier current on that date.
  • Custom inventory — dedicated sends, branded editorial, multi-month bundles. Priced on request.

Commitment paths

  • Month-to-month → locks the current subscriber-tier rate for the calendar month.
  • Multi-month commit → locks the rate against future tier increases. Subscribers added during your term reduce your effective CPM.
  • 30-day exit → either party may exit with 30 days' written notice. No long lock-ins. The 1440 agreement uses this structure.

In closing — every number on this card is backed by a metric you can verify and a clause you can read.

Snopes Newsletter Partnership Brief 03 / 03